As talks turn to peaks being passed and curves being flattened, aren't we all just a little fatigued?
I don't know about you but I am running on fumes. 98% maxed out on COVID and so increasingly jaded, that a normally easily ignored Facebook comment can get me to go from my regular resting bitch face to full-on apoplexy.
It has not been an easy time for anybody these past eight weeks. Whether you are comfortably numb or teetering on a perma-precipice of anxious alert, there appears to be a change in the air. It seems, whether this assumption is right or wrong, that people are ready for something... anything, that brings about a change from this 'new normal'.
From having had people scared of a silent killer and retreating indoors, finding new ways to deal with future challenges, the reverse is set to happen when we can go about our lives in, albeit slightly restricted, 'normality' (the inverted commas are probably overkill but nothing is the same anymore).
Schools are set to reopen next week, and, as a father of two, I've written about that elsewhere (for Sunday). Shops and restaurants will welcome punters back soon(ish), so long as certain criteria are filled.
Of course, with this relaxation of measures comes trepidation and a fear of the unknown. Couple that with a distrust of the information funneled toward our eye-holes and our organic CPU's and you've got a recipe for a slow descent into madness.
Now, due to the nature of my employment, my working day revolves around the placement, editing, highlighting and prioritising of certain news topics. That means, I am in some way responsible (as are all of the Today Team's editors) for how the readers of RTL Today are steered towards certain subjects and steered away from others.
No matter how hard you try, one cannot help but allow bias to creep in. Conscious or otherwise, it is a risky thing to consider your own view as being universal. You embark on a career path that leads directly to the White House if you go that route.
With that said, when you see in the website's back end, another 30 headlines centred on increasing death tolls, you do get sucked into what I am now coining as 'The Bleak Hole'. This is a place where brightness is dimmed, no matter how many times you try adjusting your screen's settings.
It is at these points, when The Bleak's pull drags you near, that quirky stories and lighthearted nuggets really are worth their weight in bitcoin.
They may not be to everyone's taste but without them all manner of things quickly become stark and one's isolation becomes clearer.
It does seem, though, that the stream of Coronavirus news is unrelenting. We, those of us busy beavering away at RTL Today (and our parent and sister sites), have gone to great lengths in trying to stem the flood. And at times, if we are honest, we have been that little Dutch lad and have only so many fingers to cover so many cracks (steady there).
With such a large scale event taking place globally it is inevitable that the news coverage surrounding it will increase. The issue has not been with 'how' stories are reported but with 'how often'.
Further to this, due to social media's central presence in our day to day lives, it is no longer simply a measure of turning off one media source and getting on with it.
I am often looking for buckets of sand, but am finding them scarcer than triple ply.
Let's say you had managed to ignore the radio, the TV and had weened yourself off the web (congrats, you are a well-functioning human), you still have messages from family and friends, sending links and memes at a rate that would even make Bissen's planned data centre drop a couple of teraflops.
My question is, have we reached peak 'meh', in regards to what's going on around us?
Much in the same way that atrocities are normalised and become part of the background noise that is life happening elsewhere, are we now only focused on that which affects our own private universe(s).
This may be more of a personal case, as during conversations with my workmates, it is possible that our 'saturation' has come earlier than our readers. Inasmuch that we felt the fatigue kick in a few weeks back and now it appears that the GenPub are too.
This dovetailing relationship is interesting as it means, despite being a pretty adaptable species, it is more likely that we make small adjustments and then attempt to block out that which causes us issue/stress.
But in the near constant barrage of headlines, is our attention spread too thinly to cover all angles? Or, are our demands so wide-ranging that it is impossible to cover each variation in a theme?
Lately we have been receiving a lot of comments from our readers, most have been positive. A few pointing out errors that we may have made, or additional info sources we may want to consider.
These are wonderful tools that we can use to steadily improve and develop.
Some...a few...more than we would like, are troll-like, passive-aggressive statements coming from the bored minds of the habitually antagonistic.
It did get us thinking, though.
If we are receiving messages from these people (who we would assume do not make up our core audience), we must be doing something 'right/wrong' in reaching them.
Besides, all feedback is crucial in development - whether bad or good.
With that in mind, we have prepared a feedback questionnaire for you, to be rolled out soon, that, should you have the time and inclination, you can let us know your thoughts on where we might improve our coverage.
Thank you for having stuck with us through this and we sincerely hope you are staying strong and are safe, sound and secure.
RTL Today's entire staff are happy to consider you part of our universe.