A welcome sign featuring Luxembourg's traditional greeting has disappeared from Findel Airport, raising concerns about the reduced visibility of Luxembourgish in one of the country’s key international gateways.

Luxembourg's Findel Airport recently replaced its large welcome sign reading Moien – Luxembourg's traditional greeting – with a new emblem simply displaying the country's name as 'Luxembourg'.

This change has raised questions for the Alternative Democratic Reform Party (ADR) party, which prompted MP Fred Keup to submit a parliamentary question to the Ministers of Culture, Transport, and Economy.

The official response was provided by Yuriko Backes, Minister for Minister for Mobility and Public Works.

Airport commercial space and temporary solution

Minister Backes explained that the previous Moien sign was part of a commercial advertising space managed by a specialised contractor on behalf of Lux-Airport. The longstanding occupant of that space, ING Luxembourg, recently withdrew for business reasons, resulting in the removal of the Moien greeting.

Since then, the advertising space features the word Luxembourg as a promotional signature of the country. This is a provisional measure. In 2026, the airport plans to introduce a digital installation designed specifically to share information and promote Luxembourg's culture and economy.

RTL

© Eric Ebstein / RTL

Luxembourgish language presence and future plans

Minister Backes confirmed that Lux-Airport, in coordination with the Ministry of Culture, is working on a concept to better integrate Luxembourgish into the airport environment. The planned digital installation will include Luxembourgish alongside other promotional content.

However, the minister emphasised that official orientation signage inside the airport will remain in English and French for the foreseeable future, reflecting the international nature of the airport and its diverse passenger profile. She added that Luxembourgish is already used in some areas, such as automated machines within the terminal.

Commitment to promoting Luxembourgish

The government reaffirmed that Luxembourgish remains central to the country's image promotion efforts. Collaboration continues between the Ministry of Economy's branding team, the Commissioner for the Luxembourgish Language, and the Centre for Luxembourgish Language to incorporate Luxembourgish into various promotional tools beyond the airport.

The ultimate goal, Minister Backes stated, is to attract foreign visitors, researchers, and entrepreneurs by highlighting the country’s sociocultural identity and economic diversity, with Luxembourgish as a key element of this image.