Discount store Action is finally coming to Luxembourg City's Rue Fort Neipperg, close to the train station, hoping to repopulate the solitary street.

In addition to the 12 locations already established in the Grand Duchy, it is Action's first installment in the capital.

The Action chain is no stranger to Luxembourgers, with several stores spread throughout the country, namely in Belval, Echternach, Mersch, Beggen, Strassen, Schengen, Marnach, Sandweiler, Bettembourg, Weiswampach, and Diekirch.

The new location at Rue Fort Neipperg is expected to start welcoming customers at the end of March. The strategic placement could inspire a rebirth for an area which has recently been struggling to attract the crowds.