The Fair’n’Green label, already established in ten European countries, will now grace the backside of the Vinsmoselle Cru 2023 bottles, as revealed in a press briefing held on Tuesday.
While acknowledging the challenges of this ongoing transition, spokespeople for the 170-member-strong cooperative also emphasised its necessity. Director André Mehlen recalled the initial difficulties in convincing members but highlighted the cooperative’s collective decision to embrace sustainability.
Addressing the certification criteria during the briefing, President Dr Keith Ulrich outlined the network’s multifaceted approach that includes economic, environmental, social, and technical aspects, alongside a financial contribution. Ulrich stressed the importance of sustained commitment, citing it as a key factor in Domaines Vinsmoselle’s certification.
Ulrich provided an example, noting that a third of Vinsmoselle’s production is already free of herbicides.
Harry Beck, responsible for overseeing the cooperative’s vineyards, indicated ongoing efforts for sustainability improvement. “The mixtures for greening may be adapted in the future to withstand various phases and periods of summer drought,” Beck explained.
The Fair’n’Green label is not to be confused with organic certification. Dr Ulrich clarified that while many organic principles are embraced, the focus lies on the assessment of pesticides — whether organic or synthetic — and their environmental impact.
Sustainability extends beyond farming practices to energy consumption and CO2 emissions. Contrary to what some may think, cardboard boxes with wine bags inside are more eco-friendly packaging for three litres of wine. Bernd Karl, Technical Director of Vinsmoselle, elaborated, “Compared to glass, we use over 70% less energy and water for packaging due to production and transport.”
While respecting environmental values and responsible production, Domaines Vinsmoselle’s efforts also align with business objectives. André Mehlen highlighted the increasing demand for certified sustainability in sales abroad, especially in Scandinavia. According to Mehlen, the Fair’n’Green label is not only a reference in these countries but a crucial factor in meeting customer expectations everywhere.
