Thinking of buying your beloved a bouquet for Valentine's Day? Well, you will likely not be surprised by the news that flowers are marked up ahead of the day.
What might surprise you is that the increase is not limited to the few days ahead of 14 February.
According to Statec economic experts Marc Ferring and Jérôme Hury, flower prices increase by an average of 10% throughout the month of February, a mark-up the two describe as 'impressive'.
Figures also reveal that while prices experience a surge in February, they then drop suddenly in March - namely, by an average of 7.5%.
These market fluctuations are obviously attributed to the systematic increased demand in February, followed by a drop in interest afterwards.
Generally, prices continue to drop throughout April but the best time to purchase flowers is between July and September, which is when most blooms are in season.
If the idea of purchasing flowers at an increased cost enrages you, then perhaps plant your own, opt for chocolate or fizz, or simply give your partner an IOU for flowers.
