Hereditary Grand Duke Guillaume toured Amazon's European headquarters in Luxembourg this week, highlighting the company's local impact and strengthening ties between the monarchy, government, and private sector ahead of his anticipated accession to the throne.

Hereditary Grand Duke Guillaume visited Amazon's European headquarters in Kirchberg this week, as part of a familiarisation tour ahead of his expected succession to the throne in October. The visit, organised by the Luxembourg Chamber of Commerce, highlighted Amazon's operations in the country, where the company has maintained its European base since 2003.

During the visit, HGD Guillaume was accompanied by Minister of Economy Lex Delles. The delegation met with Amazon's leadership team and employees, and was given an overview of the company's footprint in Luxembourg.

Amazon currently employs more than 4,250 people in the country, representing over 100 nationalities, making it one of Luxembourg's largest private employers.

The visit coincided with Amazon's Global Month of Volunteering. Guillaume and Minister Delles joined staff in assembling hygiene kits for humanitarian aid efforts in Europe and beyond.

In 2024, over 1,190 Amazon employees in Luxembourg packed 15,000 kits as part of the initiative.

The delegation also participated in the launch of Amazon's annual 'Breathe, Smile, and Bike to Work' campaign. The programme promotes employee wellness and sustainable commuting, while supporting local non-profits.

During last year's edition of the campaign, employees in Luxembourg cycled more than 50,000 kilometres as part of the initiative.

At the event, Amazon also announced a €50,000 grant to support two Luxembourg-based organisations: the Luxembourg Cycling Federation – which is under Guillaume's patronage – and the Luxembourg Red Cross. The funding reflects the company's stated commitment to community engagement and public-private partnerships in the country.

Amazon leaders and Chamber of Commerce representatives noted the significance of the visit, citing it as an opportunity to reinforce cooperation between the private sector and public institutions in Luxembourg.