New road safety campaign promotes mutual respect to reduce accidents

On Monday, Minister for Mobility and Public Works Yuriko Backes launched a new road safety campaign, unveiling a series of measures to reduce accidents and promote mutual respect among all road users. The initiative, developed in cooperation with non-profit organisation ProVelo and the Grand Ducal Police, stresses strict adherence to the Road Traffic Act and encourages collaborative, considerate behaviour on the roads.

Although fatal accidents in Luxembourg are declining, injuries – particularly among vulnerable users like cyclists and motorcyclists – are on the rise. The campaign includes posters and videos illustrating common dangers, such as blind spots, to raise public awareness.

Backes emphasised that while vulnerable users are more exposed to risks, those in larger vehicles must also recognise their responsibility. She underlined the importance of respectful coexistence and compliance with road rules for everyone.

Isabelle Medinger, director of the road safety association Sécurité Routière, noted that while cyclists are sometimes perceived as careless, motorists and other motorised users pose the greater danger. She stressed that the road belongs to everyone and that rules must be applied equally.

The campaign supports Luxembourg's broader commitment to 'Vision Zero', a strategy first developed in Sweden that aims to eliminate traffic fatalities and serious injuries. Since its first introduction, the concept has demonstrated its effectiveness across Europe and remains a model for road safety initiatives worldwide.