Although the project is still in the early stages, it has already faced criticism from Luxembourg's Friends of the Earth ecological movement.

The government council recently approved a bill for adopting a new quality and certification system for food production.

However, before the project can get going, technical corrections must be made.

Liewensmëttelproduktioun - Reportage Pit Everling

The text defines the conditions under which food producers can received the government-guaranteed label.

The State has imposed minimum requirements in order to receive official approval to use the nation branding logo.

There will be three categories for criteria, consisting of quality and taste, the regional aspect, and environmental and animal welfare. Each category will have ten criteria, at least one of which must be met in order to qualify for the label.

However, this has drawn criticism from the ecological movement, which stated just one criterion was insufficient.

The movement also criticised the fact that the text was approved by the government council without input from external partners. President Blanche Weber said the criteria included were not enough to guarantee quality products for consumers.

Minister Romain Schneider responded that the bill had been pushed through due to time constraints imposed by Brussels, in order to avoid certain national brands losing official recognition.

Extrait Romain Schneider

Schneider went on to confirm further discussions with the Chamber of Deputies regarding the bill, as well involvement with external representatives.

The Farmers Alliance backed up Schneider's statement, saying a discussion had already taken place and 20-year-old demands will finally be implemented.

Vice-President Marco Koeune underlined that Luxembourg currently offers 20 labels, representing an aspect of the product but not of the production. He stated it would be a huge leap forward, setting the bar at a higher level by giving national products a real chance.

The visibility of the regional aspect must also be further strengthened, according to the Farmers' Alliance.