What the hell is that?Luxembourg National Research Fund launches AR tram ad campaign

RTL Today
Luxembourg's National Research Fund (Fonds National de la Recherche, FNR) has launched an advertising campaign on the tram network to raise awareness of research in the Grand Duchy.
© FNR

The initiative, known as LetzSCIENCE, is an interactive campaign that is being featured through 41 striking 2m posters in trams in the capital.

The FNR teamed up with STUDIO Polenta and Virtual Rangers, along with consultant Stephen Korytko and web designer Cropmark, to produce the campaign, which makes use of the recent science of augmented reality (AR).

It was launched after an FNR survey showed that 70% of people said they wanted to know more about research and science in Luxembourg.

More information can be found here.

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