The campaign's purpose is to encourage residents to ensure they are more visible when living the house in the winter. One small but major measure to be safer and more visible is to wear light or high-visibility clothing and accessories, in turn reducing the risk of accidents.
Whilst ostensibly geared at cyclists and pedestrians, who can often by concealed by fog or nightfall, the authorities also want to encourage motorists to drive more cautiously and be on the lookout for not very visible pedestrians.
The authorities relaunch the campaign every winter, as the clocks changing mean the sun sets earlier. Additionally, the colder temperatures make both rain and fog inevitable, which has a direct repercussion on road safety as both of these increase the risk of accidents.
The campaign requests that road users be both visible and cautious.
Pedestrians should ensure they wear light clothing or reflective accessories when walking in the dark to ensure oncoming traffic can see and identify them. As well as reflective accessories, pedestrians can add stickers to their bags and umbrellas too.
Additionally, when walking on roads without pavements, which is often the case in rural areas, pedestrians should remember to walk on the side of the road encountering oncoming traffic. On these roads, it is mandatory to be wearing a high-visibility vest and reflectors. Dogwalkers should also ensure their canine companion has a reflective collar on. Athletes or people working out should also ensure they wear reflective clothing.
People on bikes or scooters must have their vehicles fitted with lights and reflectors. Additionally, they should be wearing helmets and high-visibility clothing.
Finally, motorists are advised to turn their car lights on when weather conditions require better visibility. They should also take their time changing lanes and adapt their driving speed to the conditions of the road. Car windows must be clean and it is the responsibility of motorists to ensure they are cautious if pedestrians might commit errors.
