While authorities are still urging caution when it comes to travel, Luxembourg is already gearing up to welcome the next wave of tourists.

Several projects have been presented by the authorities to increase the attractiveness of Luxembourg as a tourist destination.

In the short term, the 2021 edition of "Lëtzebuerg, dat ass Vakanz" targets residents of the Grand Duchy of Luxembourg, cross-border workers as well as foreign tourists in order to make them aware of Luxembourg's tourist attractions. This campaign, which includes seven different projects, highlights sports, cultural, and gastronomic tourism.

"Lëtzebuerg, dat ass Vakanz" includes the following projects:

  • "Luxembourg Sky Swing", a swing that includes a virtual reality element to invite tourists on a virtual tour across Luxembourg
  • "LetzBingo", a game with various entertaining challenges for adults and children alike
  • "Luxembourg Tourism Awards", a prize ceremony that rewards different tourism actors in order to highlight the quality of this sector
  • "Vëlosummer", i.e. the opening of privileged routes for cyclists throughout the country
  • "Movewecarry.lu", a platform offering free luggage transport for hikers and cyclists
  • An extension of the €50 accommodation voucher, offered to all residents over the age of 16 and to cross-border workers, now usable until 15 September 2021
  • "Guide For One Day", the possibility of showing people unusual places as a guide for a day

© Didier Weber
© Didier Weber
© Didier Weber
The photos published on this site are subject to copyright and may not be copied, modified, or sold without the prior permission of the owner of the site in question.

In the long term, the authorities intend to carry out an analysis of the "Rent a Bike" system in order to improve it and create opportunities for synergy.

History and "remembrance tourism"

One of the flagship projects in this area will be the upgrading of the former ship "MS Princesse Marie-Astrid", the ship on which the Schengen Agreement was signed. The transformation of the ship into a meeting place offers an excellent opportunity for so-called "remembrance tourism", one of the government's priorities, which combines "three inseparable elements that have contributed to shaping the contemporary identity of the country": the world conflicts of the 20th century, the industrial heritage, and the creation of the European project.

2.4 million potential tourists

While 56% of Europeans intend to go on holiday in a foreign country in the coming months, the number of people interested in travelling to Luxembourg amounts to 2.4 million in Germany, France, Belgium, and the Netherlands alone.

Minister for Tourism Lex Delles stressed that Luxembourg can meet this demand thanks to the quality of its tourism offer, and that not only in the field of nature activities, such as hiking and cycling, but also thanks to the specific accommodation that can be combined with them.

In addition, Delles added, the Grand Duchy has a good image on social networks and a good reputation for health and safety.