The campaign focuses more on participation than on performance and aims to reduce the use of cars in favour of bicycles. The aim is to develop a "cycling reflex". Over the course of the campaign, the idea is also to combine the different transport possibilities to cover the route.
Participating in the campaign, which will take place from 15 May to 31 July, is very easy: form a team of two to four people, register on mvos.lu and use your bike to get to work or school for at least 15 days.
The deadline for registration is 15 July. All participants have a chance to win one of several prizes, with a total value of over €16,000. The first two prizes are vouchers worth €2,500, offered by Andy Schleck Cycles.
