On 12 February 2026, Orange Luxembourg transformed several iconic locations across the Grand Duchy into true scenes of love, sharing and good cheer. Ahead of Valentine’s Day, Orange teams went out to meet passers-by and offer them candied apples, a sweet symbol of attention and connection.
Called Orange Spread Love, the initiative made stops at Place d’Armes, Belval, Kirchberg, Cloche d’Or, Belle Étoile and Luxembourg Gare with a simple yet powerful idea: to engage with passers-by, offer them a small treat and remind them that love can be celebrated in countless ways. In addition to the candied apples, symbols of tenderness and connection, Orange teams also handed out two cinema tickets to anyone who dared to pick up an orange phone in the street, giving them the chance to share a special moment with someone of their choice.
On the phone, participants could also try their luck in a contest to win a dinner for two at Léa Linster’s, or leave a message of love, friendship or gratitude for a loved one, with the possibility of having it broadcast on Orange’s radio or social media channels.
To complement the initiative, a special offer was made available to all lovers: three months of mobile plans free for both existing and new customers.
Through this operation, Orange reaffirms its presence close to the public and continues to pamper its customers, true to its brand signature: Orange is here.
Moments of Spontaneity and Emotion
“Such a surprise while doing my shopping! The candied apple is delicious and really puts me in a good mood.”
— Emma, 27, Belle Étoile
“I love the idea! It’s simple, but it makes you smile. And the cinema tickets are great… perfect for my Valentine’s Day evening.”
— Louis, 33, Hamilius
“It’s not just for couples, it’s for everyone. I took one for myself and one for my best friend.”
— Sophie, 29, Belval
These spontaneous reactions show the warm reception the initiative received and perfectly illustrate Orange’s ability to create experiences that are emotional, engaging and memorable.
A Valentine’s Day That Brings People Together
Beyond distributing treats, Orange Spread Love reflects Orange Luxembourg’s commitment to strengthening its connection with the public through simple yet meaningful moments. An urban activation that turns the brand relationship into a human and memorable experience.
