The light-hearted nature of the advertising campaign strikes a more serious core. During the pandemic, regular people can save lives by simply staying at home.
In one video, an elderly man thinks back to the year 2020. With the spirit of an old war veteran, the actor explains how the couch was their battlefront and patience their weapon.
In a second video, a woman goes through an old journal filled with memories of the pandemic. The actress then continues by saying that special times required special heroes. And that was just what they had been.
The video can be found on Twitter under the hashtag #besonderehelden.
