A filter bubble is a personalised information environment, most common on social media but also present in other apps. It is created by algorithms on platforms like Facebook and X, which learn your preferences and primarily show you content that aligns with your existing opinions and interests.
The nature of a filter bubble makes it difficult to detect. Because the content you see is tailored to your tastes, you are rarely exposed to opposing viewpoints or unfamiliar topics. Your political feed, for example, will consistently reflect your own stance. If this is the case for nearly all posts on social media, then you are likely stuck within a filter bubble.
To assess your own situation, you can take a test at filterbubble.lu. Upon completion, you will receive a result along with practical tips on how to get out of the filter bubble. Suggestions include adjusting your software and phone settings, or even strategically engaging with posts outside your usual interests. These actions can help “trick” the algorithm, encouraging it to show you a more diverse range of content.
