© Luc Rollmann / RTL
The new see-through bag is destined to mostly being used in the fruit and veg aisles. Ten supermarkets are participating.
Since its launch in 2004, the Öko-Tut (Eco-Bag) has become a standard fixture in most of Luxembourg's households. Valorlux is now taking things a step further and presented the "Superbag", a see-through nylon bag, on Monday.
Since 2018, people need to pay for plastic bags at the supermarket. Now, the Superbag is supposed to combat the use of the remaining single-use plastic bags. Claude Turping, the director of Valorlux, explained that the new Superbag has been developed by Valorlux in collaboration with the Luxembourg Confederation of Commerce (CLC) and the Environment Agency. He added that the initial aim is to reduce the use of single use plastic bags in the fruit and vegetable aisles.
The Superbag can carry up to 4 kg and you can even fill it with multiple types of produce at a time, as long as you stick the individual tags for each product onto the bag. Following their positive experiences with Öko-Tut, Valorlux has high hopes for the Superbag: Claude Turping said that they had set themselves ambitious goals. Based on their experience with Öko-Tut, they know that a 90% reduction over the course of one to two years is definitely possible, so that is their aim for the new bag as well.
The new bag will be in use in ten supermarkets: Aldi, Auchan, Cactus, Cora, Delhaize, Massen, Provencale, Match, Naturata and Pallcenter. The price of the Superbag, as recommended by Valorlux, is going to be 35 cents per bag. In the beginning, there will be an introductory offer and you will be able to buy two bags for the price of one.
The Superbag is resistant, recyclable and can be washed at 30 degrees. When it has become worn, the consumer can bring it to the supermarket an exchange it for a new one. The aim is to become increasingly eco-friendly, said Claude Turping.
Some stores already offer similar bags from other brands, but Superbag is supposed to popularise the use of such bags in order to reduce the usage of single use plastic to a minimum.
© Luc Rollmann / RTL
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