The study, which aimed to gauge concerns and expectations of both consumers and producers, indicates a shift in consumer behaviour in Luxembourg. 75% of respondents expressed a desire to reduce their consumption of meat or fish, while 45% reported an increase in vegetable consumption over the past two years.
Minister of Agriculture, Viticulture and Rural Development Claude Haagen stressed that these changes in consumption habits are not the only notable shift. In 2022, 88% of respondents expressed a desire to purchase local products, a figure that has risen to an impressive 98% in the most recent survey conducted between March and April 2023.
Minister Haagen interpreted this increase as a sign of the high level of trust consumers place in Luxembourgish products and their associated quality. Consumers particularly appreciated the taste and food safety aspects of locally sourced products.
However, the study also shed light on concerns voiced by producers. They expressed apprehension about the implementation of environmental regulations, rising production costs, and the challenges of adapting to the European Union’s common agricultural policy reforms.
The Minister acknowledged these concerns and recognised the need for administrative simplification to address them. He stressed the importance of providing guidance and support to professionals in the agricultural sector.
In addition to exploring consumer sentiments, the study also examined the perception of producers by consumers and vice versa.
Producers think that price is the primary factor influencing consumer food choices. However, 79% of consumers stated that they would be willing to pay a higher price if it meant producers would receive fair compensation in return.
The key priorities for consumers when buying food products are product quality, reduced pesticide use, and animal welfare.
