In a residential real estate market which moves fast, at times too fast, where offers do not always follow demand, reinventing the sector by finding radically innovative solutions to meet the different needs is a must.
Breaking away from traditional real estate, INOWAI has turned to new technologies to market properties in a simple and transparent way, thanks to a digital platform for selling and buying online. The most beautiful works of art, vintage cars and even antiques are sold online, so why not real estate?
Developed for Luxembourg in exclusive partnership with the start-up Kadran, INOWAI offers an interactive, digital and secure way to organise, simplify and accelerate real estate transactions, whether you are a buyer or a seller. The objective of the digital platform is clear: to offer everyone the opportunity to buy or sell a property at the right price, in a fair and transparent manner. The principle is also simple: when a property is put up for sale, INOWAI organises its marketing by presenting it online and arranges a meeting with interested buyers on a dedicated, fully secure digital platform. A sales session can then begin, during which each client can submit an intention to buy. The offer will be definitively validated after the seller has examined and accepted the file.
"In an increasingly complex buying and selling process, often a source of stress and frustration, INOWAI offers a new experience, where digital and human elements interact to better serve the needs of our customers," says Raphaëlle Poly, Head of Residential Agencies at INOWAI.
Indeed, in a market as tight as that of residential real estate in Luxembourg, properties sometimes don't even have time to be presented on the market, because they’re already sold. Who hasn't been discouraged by seeing real-estate ads disappear before they've even had a chance to visit the property?
Raphaëlle POLY explains: "The solution proposed here puts everyone on equal footing, because the sale ad will be placed online for a fixed period of time. When the time comes to sell, everyone will have the opportunity to position themselves and put in a bid. This is a fair and transparent solution for buyers. On the seller's side, the digital platform also shows its advantages. Not only will it give great visibility to the property, which will be presented for several weeks to thousands of potential buyers, but above all, it guarantees that the seller will see their property sold at the fairest market price."
INOWAI proposes a digital sales tool that is revolutionising the world of real estate, but above all offers a solution that is unique in Luxembourg, satisfying both buyers and sellers and facilitating real estate transactions.
