Leo Awards 2025The best advertising and communication campaigns in Luxembourg

The first edition of the Leo Awards took place in 2022. After a three-year break, Luxembourg’s most creative advertising and communication campaigns were once again recognised. The event, organised by Paperjam, MarkCom and IP Luxembourg, brought together over 350 people on Thursday evening at Melusina.

Among the guests were Mr Eric Thill, Minister for Culture and Delegate for Tourism, numerous creatives from advertising and communication agencies, and advertisers.

The 2025 Leo Awards winners

Selection for the Leo Awards was not based on media type, but on the type of communication.
The competition was therefore divided into six categories: Image Campaign, Brand Activation, Non Profit Campaign, B2B, Top Topicals, and Event / Live Experience.

Image campaign

GOLD
Agency: Binsfeld
Campaign: Campaign de fin d’année 2023
Advertiser: Enovos

SILVER
Agency: Binsfeld
Campaign: Le Goût Des Belles Histoires
Advertiser: Le Moulin 1704

BRONZE
Agency: Noosphere Brand Strategy
Campaign: Aleba devient Aleba
Advertiser: Aleba

Brand Activation

Gold
Agency: Binsfeld
Campaign: Pension Plan
Advertiser: Baloise

1.Silver
Agency: Binsfeld
Campaign: Campaign Home
Advertiser: Baloise

2.Silver
Agency: Binsfeld
Campaign: Campaign Mobilité
Advertiser: Baloise

Bronze
Agency: Vous
Campaign: Campaign «"L’internet GiGA”
Advertiser: Eltrona

Top Topicals

Gold
Agency: Binsfeld
Campaign: Jeux olympiques
Advertiser: Enovos

Silver
Agency: VOUS
Campaign: Campaign “Dans Rosport, il y a “Sport”!
Advertiser: Sources Rosport

Bronze
Agency: Apart Design Studio
Campaign: Choose your local Leader
Advertiser: Spuerkees

Non profit campaign

Gold
Agency: Binsfeld
Campaign: Campaign infections respiratoires
Advertiser: Ministère de la Santé et de la Sécurité sociale

Silver
Agency: Mikado
Campaign: Kommt mir behuelen eis !
Advertiser: Sécurité routière

Bronze
Agency: VOUS
Campaign: Campaign “Prends un taxi !”
Advertiser: Ministère de la Mobilité des Travaux publics

B2B

Since there weren’t enough entries in this category, the jury decided to move the entries from the B2B category into the Image Campaigns category.

Event / Live Experience

Gold + Prix d’innovation
Agency: Freelens
Event/Live experience: New Space Europe
Advertiser: Luxembourg Space Agency

Silver
Agency: Freelens
Event/Live experience: Ferrero Career Bites
Advertiser: Ferrero International

1. Bronze
Agency: LEMON Event Support
Event/Live experience: FNR Awards
Advertiser: Fonds National de la Recherche

2. Bronze
Agency: Accentaigu
Event/Live experience: Lancement DEEP
Advertiser: Post Luxembourg