In 2009, Luxembourg’s dairy farmers decided to pour milk over their fields in protest against the extremely low prices at the time. As a result, the ‘Fair Milk’ label was created, which has since then helped farmers market a selection of 16 dairy products at fair prices and quality standards.
A ‘Fair Meat’ label has now been created with the aspiration of setting similar standards for meat farmers. A special committee is in charge of coordinating the 20 participating businesses, which run operations of various sizes.
The new label was officially introduced at a farm in Mullendorf on Monday in the presence of the Minister of Agriculture, Viticulture and Rural Development Claude Haagen.
