Since August 2024, the AI Act has been in effect in the European Union, but challenges remain in ensuring consumer protection.
Artificial intelligence is increasingly integrated into daily life, from voice assistants on smartphones to social media algorithms and customer service chatbots. However, the potential applications of AI are vast, and the technology is advancing rapidly.
During the Midi du Consommateur Européen conference on AI and its implications for consumer protection, Dr Felix Pflücke, a researcher at the University of Luxembourg, highlighted a significant challenge: the difficulty for users to stay informed about existing regulations.
He identified a major flaw in the AI Act, arguing that its name is misleading. In addition to the AI Act, several other regulations apply, including the Digital Service Act, the Digital Market Act, the Interoperable Europe Act, and the Financial Data Access Regulation.
Dr Pflücke explained that the overlap among these various regulations can create uncertainty regarding responsibility and oversight.
“This is the main problem,” he stated, noting that both the European Commission and the AI Office, as well as national authorities, are expected to be involved in enforcement. However, the lack of clear delineation in responsibilities complicates compliance.
Dr Pflücke suggested that a comprehensive, overarching law would be the most effective solution. With the AI Act now in force, companies are given a specific period to ensure compliance. The European Commission plans to launch a campaign to inform consumers about their rights related to AI.
Individuals who believe they have been victims of violations of the AI Act can reach out to the European Consumer Centre Luxembourg, located on Route d’Arlon.
