With 4,200 employees and a sprawling Kirchberg campus, Amazon says it is deepening its roots in Luxembourg through investment, partnerships, and social engagement.
Amazon has been present in Luxembourg since 2003, when it opened its first office in the Grund.
Twenty-two years later, the company operates a full campus of eight buildings on the Kirchberg plateau and employs more than 4,200 people. The tech giant, however, has not been without controversy, facing criticism in the past over working conditions.
Last week, Amazon, a global competitor in retail, presented its latest figures for its Luxembourg site.
In 2023 alone, the company invested €1.8 billion in Luxembourg, a figure that covers both infrastructure and employee salaries.
According to an analysis by external consultancy Keystone Strategy, these investments added more than €700 million to Luxembourg’s GDP last year and created over 4,000 jobs in construction, logistics, and services. This places Amazon among the country’s largest private employers.
Mariangela Marseglia, Vice President of Amazon’s European Stores, emphasised the wider economic footprint:
"More than 150 small and medium-sized businesses from Luxembourg sell worldwide thanks to Amazon. Over 90% of them export to more than 80 countries, and together they generated over €40 million in exports in 2024 alone."
Luxembourg, a strategic choice
There are also strategic and fiscal considerations behind Amazon’s strong presence in Luxembourg. As one of the country’s largest employers, the company seeks to maintain a constructive – and above all, long-term – relationship with the government, noted Italo di Lorenzo, Head of Public Policy at Amazon Luxembourg.
To strengthen ties locally, Amazon is cooperating with the University of Luxembourg to engage directly with young people. At the same time, the company is taking steps to attract international talent despite the tight housing market. "For example, we provide temporary housing and a small budget to support them at the beginning of their search", explained Mariangela Marseglia, Vice President for EU Stores.
The goal is to keep Luxembourg attractive as a business location, with around 90% of Amazon’s staff also living in the country.
Artificial intelligence has become a key technology across industries – automating processes while also reshaping the job market. For Italo di Lorenzo, it is a development that must be approached with optimism:
"AI will create new jobs for those who operate it. It will change the way we and our colleagues work every day. There are challenges, but also opportunities, and we need to face them with a positive mindset."
Social engagement
Amazon has been keen to emphasise not only its economic footprint but also its social engagement. The company supports organizations such as the Red Cross, Digital Inclusion, and Stëmm vun der Strooss.
According to its own figures, it has donated more than €330,000 to aid efforts in Ukraine. Amazon also collaborates with the University of Luxembourg in areas such as cloud computing and artificial intelligence.
Yet the company remains no stranger to criticism, particularly regarding its tax practices and working conditions. In 2017, the European Commission concluded that Amazon had benefited from unlawful tax advantages of around €250 million in Luxembourg. The case ultimately went before the European Court of Justice, which in 2021 overturned the Commission’s decision, ruling that there was insufficient evidence of illegal state aid.
