The company is navigating the competitive confectionery landscape, contending with giants like Haribo. This move aligns with the broader confectionery market, which is projected to reach $80 billion in the United States by 2028.
If successful, Ferrero’s acquisition of Jelly Belly will mark its entry into the expansive world of candies, further diversifying its extensive portfolio that includes renowned brands like Nutella, Nerds, Sweet Tarts, Gobstoppers, and Lemonheads.
The undisclosed amount offered for Jelly Belly is currently in the finalization stage, and upon completion, all 800 employees across Jelly Belly’s facilities in California, Illinois, and Thailand are expected to join Ferrero’s U.S. subsidiary, Ferrara Candy Company. The designated CEO for this venture is anticipated to be Jelly Belly’s executive vice president, Jeff Brown.
