The advertisement, costing $14 million, used pointillism-inspired animation to depict milestones from the discovery of fire and the invention of the wheel to modern AI applications like ChatGPT. This creative approach aimed to resonate with the Super Bowl’s vast audience of approximately 130 million viewers.
While initial concepts considered leveraging OpenAI’s text-to-video AI, Sora, the final animation was crafted by human artists to celebrate creativity.
This strategic move marks a significant moment for OpenAI as it seeks to differentiate itself amidst competitors like Google and Meta, who also featured AI-focused ads during the event. The campaign comes amid heightened public discourse on AI’s societal impact, with OpenAI promoting the transformative power of its technology.
