Unusual icebreakersWhy adults are paying to make friends – and why murder mystery dinners are becoming a new way to socialise

Christina Clements Dayal
Events like murder mystery dinners can create inclusive settings for strangers to engage naturally, reducing the awkwardness often associated with initiating new friendships.
© Seun Oboite

A dimly lit restaurant. A table full of strangers. One fictional murder. Before dessert, a crime has become an unusual icebreaker. Nobody is checking emails or scrolling Instagram.

The evening is organised through MetIRL, a Luxembourg startup founded by Seun Oboite and Krishna Kumar. Its goal, says Seun, is "to get people off their screens and into the same room, again and again". Seun and Krishna met through Luxembourg's startup ecosystem while Seun was exploring the entrepreneurship scene.

What makes an evening like this compelling, however, goes beyond the novelty of solving a murder mystery with strangers. It speaks to a broader question: Why are adults increasingly turning to organised events to meet new people in the first place?

Friendship has lost its infrastructure

School, university, and early careers provide something adulthood often lacks: repeat contact with the same people. As people move between cities and countries and work becomes more flexible, friendships can require more deliberate effort.

MetIRL's founders see the problem as a failure of social infrastructure.

"We leave school, move cities, work remotely, and the default places to meet people quietly vanish", says Seun. "The digital tools we have are optimised for scrolling, not showing up. So you feel busy, surrounded by content, but still lonely. It's a design problem, and design problems can be solved."

Apps across Europe now organise everything from communal dinners and hiking groups to board-game evenings and pottery workshops. Rather than relying on chance encounters, they sell structured opportunities for strangers to meet.

MetIRL emerged from a simple observation, Krishna says: "People are rarely short of things they want to do. What is usually missing is the planning – or finding people who are actually willing to participate."

Friendship, but with a script

Within minutes at the table, the initial awkwardness gave way to conversation. Everyone had a role to play. Everyone had clues to investigate. Conversation came naturally because the game demanded it.

The structure is deliberate, according to the founders: "We build formats that force mixing. You can't sit in a corner during a murder-mystery dinner – the format hands you a role and a reason to talk to the stranger next to you."

Hosts are also briefed to look for people on the edges of the group and bring them into the conversation.

"Inclusion isn't left to chance", says Seun. "It's built into the format and into how we run every event."

For adults, approaching a table of strangers can feel surprisingly difficult. Unlike children, we rarely walk up to someone we don't know and simply ask if they would like to play.

There is the risk of saying the wrong thing or appearing awkward. Events like this seem to remove that pressure.

Instead of asking 'What do you do?', participants debate motives, interrogate suspects, and laugh over absurd theories.

On the night I attended, it seemed to work. But whether it works consistently for people who are particularly socially anxious is harder to establish from a single event.

A business built around human connection

The app's appeal may be particularly visible in international cities such as Luxembourg City, where people can arrive without established social circles, have remote work, or simply struggle to find time for spontaneous socialising.

The result is a market for companies attempting to organise something that traditionally happened by accident: friendship.

MetIRL's app itself is free to download and use, with the platform also offering free hangouts alongside its ticketed events. As Seun puts it: "Most apps help you find something to do, but not the logistics of pulling it off. We wanted to flip that."

Does the app create friendships?

A successful evening does not necessarily produce lasting relationships. MetIRL does, however, have some evidence of repeat participation.

The company says its core event brands draw a repeat crowd of roughly 40 to 150 people per night, with around 10 to 15% of users having attended at least two different types of events.

Those numbers suggest that at least some users are coming back. But repeat attendance is not the same thing as friendship.

People may laugh together, exchange theories about the murderer and enjoy several hours of entertainment.

The harder question is what happens between those repeat visits: Are people returning because they have found friends through the platform, or because they still need the platform to meet people?

We no longer meet friends, we book them 

If participants build stable friendship groups after a few events, they may no longer need the platform. Yet the founders reject the idea that deeper friendship could make the platform obsolete.

"They graduate from loneliness, that's the goal, but not from us", says Seun.

Their argument is that making friends is only the first logistical problem. Maintaining those friendships requires someone to organise the next dinner, chase the group chat, choose a date, and make the booking.

"So the idea isn't 'you've made friends, goodbye', i's 'you've made friends, and we're the tool you reach for every time you want to see them again", says Krishna.

The app is also trying to address what happens after people have met. It has built-in tools for the less glamorous work of maintaining a social circle, including a bill-splitting feature that tracks individual shares across outings and settles balances over time.

Can friendship be engineered? 

MetIRL can create the setting for a friendship, but it cannot guarantee one. The app offers access: to a room, a table, a game, and a reason to speak to strangers.

Whether that translates into lasting social connection is left to the participants involved.

There is also a question about who these platforms actually reach. Structured events may naturally appeal to people who are already comfortable walking into a room full of strangers.

Whether they reach those who are most socially isolated is harder to know. Perhaps an exclusive hangout for introverts is the next event.

As a reporter, I signed up wondering whether I was reviewing just another app. The murder mystery itself was fun, and the conversations felt natural.

What I could not tell was whether anyone at the table would still be friends six months from now.

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