The unusual experiment takes place at the RusMoloko farm in Moscow’s Ramensky district. The cows are shown a “unique summer field simulation program,” which is hoped to reduce anxiety and, as a consequence, improve milk yield.
Initial tests reportedly improved “the overall emotional mood of the herd”.
A statement from the ministry explained that “examples of dairy farms from different countries show that in a calm atmosphere, the quantity, and sometimes the quality, of milk increases markedly.”
The VR experiment is part of a long-term study.
