On Thursday, the British Ambassador to Luxembourg, Fleur Thomas, kickstarted the 2023 Poppy Appeal at the British Residence, with the aim to continue the legacy of supporting British service members transitioning to civilian life.

Expressing gratitude, Ambassador Thomas emphasised the commendable efforts of the Luxembourg volunteers who have, over the years, played an essential role for the British community in Luxembourg. Their consistent dedication has allowed the British Embassy to donate thousands of pounds, which offer lifelong support to both serving and ex-serving personnel, along with their families.

In 2022 alone, the Luxembourg sellers gathered an impressive sum of €1780.

The Poppy Appeal, a cherished tradition, supports numerous initiatives, from recovery and guidance to rehabilitation, for British service members. This year's launch was made even more memorable with a heartfelt video message from UK Invictus Games medalist, Jonny Ball. As a close friend of Ambassador Thomas, Ball extended his personal thanks to the sellers for their continued support to the Royal British Legion.

The British Embassy, in its release, also extended its gratitude to all establishments in Luxembourg that have sold poppies in support of the Royal British Legion over the past years. Establishments or organisations interested in joining this noble cause in the future can reach out to EnquiriesLux@fcdo.gov.uk for more details.

Those wishing to support this year's appeal can get their poppies at the following locations:

  • Home from Home, 148 route d’Arlon, 8010 Strassen
  • Britannia Pub, 69 Allée Pierre de Mansfeld Clausen, 2118 Luxembourg
  • Paname restaurant, 50 Rue Zithe, 2763 Luxembourg organised by the59 Luxembourg
  • Oscar's Diner, 42 Rue de Strasbourg, 2560 Luxembourg organised by the59 Luxembourg
  • Oscar's Bar, 9 Bisserweg, Grund, 1238 Luxembourg organised by the59 Luxembourg
  • White Rose Pub, 7 Rue Dicks, 1417 Luxembourg organised by the59 Luxembourg
  • Radio ARA offices & studios, 4 Place des Rotondes, 2448 Luxembourg organised by the59 Luxembourg
  • Maybe Not Bob's restaurant, 6 Rives de Clausen, 2165 Luxembourg organised by the59 Luxembourg
  • North Bay, 23 Rue Nicolas Martha, 2133 Luxembourg organised by the59 Luxembourg
  • St George’s International School, 11 rue des Peupliers, 2328 Hamm Luxembourg
  • Anglican Church, Konvikt Chapel, 5 Avenue Marie-thérèse, 2132 Luxembourg
  • International English-Speaking Community of the Parish of Luxembourg
  • NSPA, 11 Rue de la Gare, 8345 Capellen

© British Embassy
© British Embassy
© British Embassy
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A long-standing tradition

The Royal British Legion, formed on 15 May 1921, amalgamated four ex-Servicemen national organisations that had originated after the First World War. The very first Poppy Appeal, also held in 1921, saw an overwhelming response, raising over £106,000.

This significant sum was allocated to aid WW1 veterans with essential needs such as employment and housing, thereby birthing the Poppy Appeal tradition. This year's appeal started on 26 October and is set to conclude on Remembrance Sunday, 12 November.