The fast fashion brand Primark has announced a new store in the Auchan gallery of Mont-Saint-Martin.

The mayor of Mont-Saint-Martin, Serge De Carli, recently confirmed in the French publication Républicain lorrain that the Aushopping Pôle Europe shopping centre will welcome a new Primark shop.

Luxembourgish residents will soon be able to make a quick 5 minutes drive (or 15 minute walk) from the South-Western border to snap up deals on clothes, accessories and everything in between. Currently, residents must make the drive to Metz or Saarbrücken to peruse the closest Primark.

The arrival of Primark in the French border town is expected to bring new jobs and more visitors, resulting in an economic influx into the town of nearly 10,000 residents.