The FIFA Club World Cup is attracting more than football fans. According to Tinder, activity on the dating app has surged across host cities during the tournament.
According to internal Tinder data reported by Mashable, activity between 11 and 16 June, compared with the same period in 2025, shows that Tinder usage in the United States increased by more than 15%. Swiping activity rose by around 25%, while the number of matches increased by almost 60%.
The biggest increases have been recorded in cities hosting tournament matches. Among international users, Tinder activity across host cities rose by an average of 47%, suggesting travelling football fans are making the most of their time both inside and outside the stadium.
Some host cities recorded even sharper increases. Monterrey, Mexico, saw activity rise by more than 80% during the Sweden–Tunisia match at Estadio BBVA, while Guadalajara recorded a 74% increase around the Korea Republic–Czechia fixture. Boston, meanwhile, saw activity climb by 47% during the Iraq–Norway match.
The increase was not driven solely by international visitors. Domestic users were also more active, with usage rising by 22% compared with the same period last year.
The tournament has also boosted the popularity of Tinder's Passport Mode, a feature that allows users to match with people in other cities or countries before travelling. The New York–New Jersey area, Los Angeles and Miami were the most popular destinations, while users from Great Britain, Brazil, Thailand, and Nigeria were among those making the greatest use of the feature.
Similar trends have been observed during previous major sporting events. During the Olympic Games, for example, Passport Mode usage typically rises as users look to connect with athletes and fellow fans before arriving at the host city.
Overall, the figures suggest the World Cup has become as much a social event as a sporting spectacle.
