Swiss AppealNew tourism campaign plays up "calming" effect

RTL Today
Switzerland's latest advertising video stars a track-suited Roger Federer as he tries to convince Hollywood legend, Robert De Niro that he should holiday in the tennis star's home country.

More than just Toblerone and Bank Accounts. the Swiss have gone A-list in enticing tourists to the beautiful lands.

Used to a more boisterous and chaotic style, Roger’s invite is far too calm for De Niro, who claims that there is ‘No drama’ in Switzerland.

The funny exchange between the two has been viewed over 13 million times (at time of writing) and has some online comments wondering if Federer’s phone book contains a certain T. Hanks for a future installment.

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