Millennial women are waiting longer to get married. And when they do, they're refusing to buy crazy-expensive wedding dresses.
Business Insider reports budget-savvy millennial brides are buying second hand wedding dresses at bargain prices. Our Story Bridal, Stillwhite, and Wedding Recycle rest between the $72 billion bridal industry and the $51 billion resale market.
A Nielsen study reports millennials are more than twice as likely as baby boomers to seek out sustainable products.