"Black Panther" stars Chadwick Boseman and Michael B. Jordan made a sharp fashion statement at the Screen Actors Guild Awards in January 2019 / © GETTY IMAGES NORTH AMERICA/AFP/File
The basic black tux is a thing of the past. Bring on the flowery harnesses, patterned jackets and brightly colored hats.
The men of Hollywood and the music biz are no longer letting their female peers grab all the attention on the red carpet.
The more experimental sartorial statements by entertainers and athletes at high-profile events is a sign of a new age in men's fashion, one that is free of stereotypes.
A decade ago, at the 2009 Oscars, the men on the red carpet looked like a colony of penguins -- white shirts and black tuxedos, all in a row.
Actor Timothee Chalamet rocked the harness trend at the Golden Globes in January 2019 / © AFP/File
But at the Golden Globes in January 2019, change was everywhere: from Timothee Chalamet's sparking Louis Vuitton harness to Idris Elba's bright green jacket and Bradley Cooper's white suit.
Then at the Screen Actors Guild awards, "Black Panther" stars Chadwick Boseman (brown Zegna leaf print jacket) and Michael B. Jordan (floral Vuitton harness over a blue suit) took it up a notch.
The Grammys are on Sunday and the Oscars are on February 24, so the men of showbiz have a few more key moments this awards season to strut their stuff.
"There have always been some men who have dressed outside the box, but only within the past two years or so has this become more accepted in mainstream media," says Andrew Gelwicks, a stylist to young celebrities.
For Sascha Lilic, who has worked with Lenny Kravitz and Adrien Brody, men "sort of speak to the theme, but you can see a guy in a tuxedo with sneakers, or with a sweatshirt under a tuxedo."
"It just shows that they're more in touch with their creative side," Lilic added.
Filmmaker Spike Lee was one of the first men in Hollywood to make a fashion statement on the red carpet -- at the Golden Globes in January 2019, he did not disappoint / © AFP/File
Singer and music producer Pharrell Williams and Oscar-winning actor Jared Leto were among the first to adopt a looser, more evocative style. And of course, the fashion OGs are Spike Lee and Mickey Rourke.
At the Golden Globes, Lee rocked an all-purple look.
"We now live amongst a generation who thrive to see what new trends male celebrities bring to the red carpet," said stylist Danyul Brown, who has notably worked with singer John Legend and rapper Tyga.
"It's just as competitive today to get 'Best Dressed' for a man, as it is for a woman."
- Evolving societal norms -
Actor Darren Criss went for a black and white floral jacket at the 2019 Golden Globes / © AFP/File
This men's liberation movement on the red carpet signifies a wider societal trend -- a redefinition of masculinity and the blurring of boundaries between the sexes.
"People now have the ability to express their gender, however they identify, in broader terms," said Gelwicks. "The way we dress is a huge part of how express our identity."
Attitudes are quickly changing, industry experts say.
"Women are allowing men to get more in touch with their creativity without thinking, 'He stole something from my closet' or 'It's very feminine,'" Lilic explains.
Another factor is the culture of working out, and the "skinny" trouser trend pioneered by Hedi Slimane.
"Men are looking after themselves more and more," Lilic says.
And the explosion of social media has inspired men and women to adopt a more personal style -- to stand out from the rest of the people posting their outfit of the day on Instagram.
"Men want attention -- they want to be recognized and written about," says Brown. "They enjoy it when they are complimented on their appearance."
The revolution on the red carpet has taken these changes up to the next level -- well beyond a small group of celebrities with fashion labels clamoring for them to wear their fun creations.
"The red carpet -- and not forgetting the designers and stylists that work behind the scenes -- are at the forefront of inspiring the rest of us when choosing what to wear," Brown says.
"Green Book" star Mahershala Ali wore a three-piece maroon brocade suit with an off-white shirt and tie from Ermenegildo Zegna when he won an Screen Actors Guild Award in January 2019 / © AFP/File
Stylists -- who were long searching for the coolest basic tux, even though most of them looked similar -- say their business has totally changed.
"I'm now able to experiment with so many other options," says Gelwicks.
"Certain clients are of course more open to pushing the boundaries than others, but even men I work with who want to do a suit and tie will opt for a more 'out-there' tie or shoe."
Lilic says that stylists dressing men now must "put the same work and thought into it as we do for women."
"You can't just come with a tuxedo. You have to think about the person that he is, that he wants to be and what story he wants to tell at this very moment by expressing himself through his clothes," he says.
"Yes, it is more work for us but it is actually very nice because we get to do our work -- we get to play with the clothes."