Youtube is the biggest video-sharing platform in the world. Especially in quarantine times, with people stuck at home and looking for new activities and hobbies, many users started developing their own Youtube channel.
But what is needed to make your channel stand out from millions of others? What are some rookie mistakes that should be avoided? Your editor has a little Youtube experience and would like to talk you through some of the most important Do's and Don'ts for this.
Do start off by determining the goals of your channel. Is it to entertain or to educate? Do you want to do tips-and-tricks videos, showcase a product, do travel vlogging, start a workout channel, or lay out your incredible model train world? Make sure you choose a specific niche - there are A LOT of workout channels and travel vloggers out there already. Come up with an idea that is funky and makes your channel special. Create something unique.
Don't worry too much about professional equipment at first. Sure, at some point a decent camera and lighting setup will be of great value, but content is so much more to start off with. Of course, if you have the equipment already, go for it - there's no harm in setting the bar really high right from the start. That being said, however, video editing software always comes in handy.
This is can be rather challenging, but do try and keep your videos short. Unfortunately, the attention span of most viewers is astonishingly short, and you don't want to lose them after 30 seconds just before the highlights later on in the video. With video editing software you'll learn to edit in such a way that you can tease viewers right at the start, and later come back to that moment in more detail.
Do engage with your audience, both through your videos and comments section. For example, by asking your audience to suggest ideas for the next video, or to comment their favourite part from your upload, you get to chat to them and even jot down ideas for upcoming videos (because yes, there will be moments when the content creation runs dry).
Do promote your channel through other social media channels. Cross-promotion is very efficient and can lead followers to a page that they otherwise would not have discovered or clicked on.
Don't make the title and opening credits drag on forever. Remember, viewers aren't patient enough. Squeeze them into five seconds, people want to get straight to the meat and potatoes.
Do add an endscreen to promote other videos on your channel and ask viewers to subscribe. This can be done automatically in the Creator Studio section of your channel, but of course you can also edit in some cool graphics or video trailers with your video editing software.
Do design a video thumbnail that looks attractive and makes viewers want to check out your content. Gone are the days where you could just screenshot a moment from your video and use that as the thumbnail. People want to see DRAMA, EMOTION and or something SHOCKING, all preferable with text. There, that'll get you clicks.
Don't forget to create a consistent look and feel. Your channel becomes a part of you, and returning subscribers will come back for more material because they really enjoyed the last thing they saw. If you float all over the place (unless that's a thought-through strategy) then try to stay inbetween the lines of what you generally do.
Once you've settled in a little bit and gained some traction, do try going live on Youtube. This is an excellent opportunity to engage with fans as you're speaking to them directly. Live videos are also heavily supported in the platform, and the algorithm will push it out to more people, meaning better reach.
Don't worry if it's taking a while to reach those first 100 subscribers. All beginnings are hard. The more viewers and subscribers you're receiving, the faster things will move forward.
Do practice, practice, practice. No one's first 10 videos were good, but they will be at some point! Practice is key, and your channel will automatically grow with each upload and new info.